What is SEO?
SEO stands for Search Engine Optimization, and is a method of digital marketing that focuses on making your website content relevant to search engines. SEO or Search Engine Optimization helps you to rank higher in the organic, or natural, search results. Properly implemented SEO optimizes your site in terms of keywords, content, links, and other technical aspects.
By optimizing these areas, search engines see your site as the most relevant result, and, as such, put your site in a primary spot on the search engine results page. SEO is the process of getting more traffic to your website by getting the site listed and ranked highly for queries relating to your product, market, or business in the natural or organic search results.
Understanding The SEO Strategy
Search engines help users or searchers find what they are looking for. SEO can be divided into two strategies:
- On Page Optimization: This strategy focuses on optimizing your pages and code for the search engine. It also entails building internal links, and making the website user friendly and easy to use.
- Off Page Optimization: This mainly focuses on link building, social media sharing and other forms of advertising, both online and offline, in order to get people to your website and achieve a higher PageRank (Which contributes to your position on Google).
There are 2 main key factors when it comes to SEO: Content (In form of blog posts, imagery, videos and Infographics) and obtaining “natural” links from other websites linking to you.
The Pitfalls Of SEO
There is never a guarantee with getting your website to rank on Google’s first page; it can be done, but time is needed, and a considerable amount of money will need to be spent.
We would require 12-24 months in order to get you to the first page. The number 1 position however, is not a guarantee.
To run an effective SEO campaign, we would need to get high authority websites to link back to the website. We would also need to perform an SEO audit, SEO overhaul and on page optimization.
Keyword research and reporting will be vital to the success of this campaign. Based on the above, we will write 5 blog posts a week in order to gain more traction and rank higher for a variety of other keywords.
Hugely dependent on your business specific requirements.
This all sounds very much like AdWords Right? So we compiled the following information for you to better understand the Pros and Cons of SEO vs AdWords
The best practice is to use a mixture of both SEO and AdWords to keep your brand top of mind for internet searchers. Even though you rank in top positions in the organic search results, you should still consider using AdWords to target users who might not be as familiar with your brand. Here are a few other factors to consider when debating how much of your resources to spend on SEO and AdWords.
- SEO requires more time for results than AdWords, but can result in a high rank in Google for an amount of key search terms. There’s no charge per click linked with the organic search results, but on the other hand, ongoing work is necessary to sustain your search engine rankings with SEO.
- AdWords can be switched on and off instantaneously, while SEO can take a lot longer to make an effect on search results
- AdWords pretty much guarantees your business will be displayed in the search results. There is no assurance you’ll rank in the organic search results through SEO.
SEO targets high traffic keywords mentioned in your website.
- AdWords also permits you to respond quickly to a shifting marketplace by targeting new terms visitors may be looking for. This can be very useful for e-commerce businesses.
- AdWords ads are displayed on top of the organic listings. On some screens (particularly on mobile) this area is all the user can see without scrolling.
- AdWords targets abundant variations that you have around particular keywords and allows you to use negative keywords, so you can avoid ranking for terms that aren’t a good match for your brand.
AdWords runs on a variety of websites that register for Google Ads, so your site may gain more exposure.
- AdWords is a rapid method for generating quality leads and sales.
If SEO is stopped, the ranking of a website decreases over a period of time due to constant algorithm updates by Google.
- SEO also optimizes the quality and quantity of incoming links to your website.
- AdWords pulls instant traffic from the start of the campaign. This is useful for new websites or services and products that are seasonal.